GUIDEChermside

Luxury Escapes Opens at Westfield Chermside Thursday 12 November, By Charlotte Saturday 14 November: Times, Prizes and Parking (Brisbane, QLD)

At a glance

When
Luxury Escapes: Thursday 12 November 2026 from 9:30am. By Charlotte: Saturday 14 November 2026 from 9am
Where
Both on Level 1 of Westfield Chermside, Cnr Gympie and Hamilton Roads, Chermside QLD 4032. Luxury Escapes is opposite LEGO; Westfield gives two different spots for By Charlotte
Opening offers
Luxury Escapes: spin the wheel for over 15 holidays, up to $1,000 in vouchers or a 12-month Société membership. By Charlotte: $50 gift card for the first 50 in line, tote bag for the first 50 purchases
Centre hours
Thursday 12 November 9am to 9pm; Saturday 14 November 9am to 5pm
Parking
First 2 hours free; 4 hours free for Westfield app members; $36 daily maximum (checked 27 October)
Who it’s for
Chermside shoppers and northside Brisbane residents who want to be there on opening day, or who want to know which entrance and car park to use
What to do now
Pick the day you want, note the Level 1 location, and plan to arrive early if you want one of the first-50 gifts at By Charlotte
Last checked
Thursday 5 November 2026, against Westfield Chermside’s event, news, store and opening-hours pages
Not yet confirmed
Regular trading hours for both stores, and the opening date for VRG GRL, which Westfield still lists as opening soon

Two stores hold grand openings at Westfield Chermside next week, and Westfield has published a date for each. Luxury Escapes opens on Thursday 12 November 2026 from 9:30am, and By Charlotte opens its new boutique on Saturday 14 November 2026 from 9am. Both are on Level 1.

Everything below is as of Thursday 5 November 2026. Westfield notes on its event page that upcoming events are subject to change, so check the pages linked under Sources before you travel.

What is happening at Westfield Chermside on 12 and 14 November?

North atrium of Westfield Chermside, Brisbane, photographed in 2024
North atrium of Westfield Chermside, Brisbane, photographed in 2024. This is the centre, not the new store (photo: John Robert McPherson / CC0; text added)
Store Date and time Where in the centre
Luxury Escapes Thursday 12 November 2026, from 9:30am (event listed 9:30am to 5pm) Level 1, opposite LEGO; store page says near Woolworths
By Charlotte Saturday 14 November 2026, from 9am Level 1; the news page says Western Mall near David Jones, the new stores page says near Target

Luxury Escapes is a new store. By Charlotte is a relocation: Westfield lists it as “re-locating” and describes the opening as the grand opening of its new boutique, “its new home at Westfield Chermside”.

What happens at the Luxury Escapes opening on Thursday 12 November?

Westfield’s event page says Luxury Escapes is opening a new store where you can find in-person travel expertise and inspiration for your next holiday. The celebration starts from 9:30am on Thursday 12 November, on Level 1 opposite LEGO. Westfield describes Luxury Escapes as a global travel brand whose platform offers handpicked five-star resorts and tours, flights and curated experiences.

The page lists these opening-day extras:

  • Spin the wheel in store for a chance to win a Luxury Escape, with prizes across Australia, Bali, Hawaii, Thailand and Vietnam
  • Over 15 Luxury Escapes to win
  • Up to $1,000 in Luxury Escapes vouchers
  • A 12-month Société Silver or Gold Membership
  • Complimentary coffee, scrolls and Cocobella coconut water

The page asks you to be among the first in store to join the spin. It does not say how many people can spin, whether the wheel runs all day, or what the terms of the prizes are. Westfield links to Luxury Escapes for more information. The store’s own page on Westfield still shows it as opening soon, and no regular trading hours are published yet.

What happens at the By Charlotte opening on Saturday 14 November?

South Atrium escalator at Westfield Chermside, photographed in 2025
South Atrium escalator at Westfield Chermside, photographed in 2025 (photo: John Robert McPherson / CC0)

By Charlotte sells jewellery, and Westfield’s announcement says the new boutique celebrates its grand opening on Saturday 14 November 2026 from 9am. Westfield lists these offers, with terms and conditions applying:

Offer Who gets it
$50 gift card The first 50 customers in line
Limited-edition By Charlotte tote bag filled with gifts from Madame Flavour Tea, Bondi Boost, Hairhouse Australia and more The first 50 customers to make a purchase
Complimentary custom pink cannoli Offered while you explore the collection

Westfield describes the collection as meaningful jewellery designed to inspire love and connection. The announcement does not say where the line forms, whether the tote bag is in addition to the gift card, or what the terms and conditions are beyond “see website for details”.

Where exactly is By Charlotte?

Westfield’s pages disagree. The By Charlotte announcement says the store is on Level 1, in the Western Mall near David Jones. The centre’s new stores page says Level 1, near Target. Westfield does not explain the difference. If you plan to line up early, ask the Chermside Concierge on 07 3117 5300 which entrance to use.

What are the centre’s trading hours around the openings?

Westfield Chermside’s opening-hours page showed the following on Thursday 5 November:

Day Centre hours
Thursday 12 November (Luxury Escapes opening) 9am to 9pm
Friday 13 November 9am to 5:30pm
Saturday 14 November (By Charlotte opening) 9am to 5pm
Sunday 15 November 10am to 5pm
Monday 16 November 9am to 5:30pm
Thursday 19 November 9am to 9pm

The Luxury Escapes event is listed from 9:30am to 5pm, which sits inside the centre’s long Thursday trading hours.

How do I get to Westfield Chermside, and where do I park?

Inside Westfield Chermside near Big W, photographed in 2024
Inside Westfield Chermside near Big W, photographed in 2024 (photo: John Robert McPherson / CC0)

The following is from Westfield’s parking and Getting Here pages as retrieved on Tuesday 27 October 2026. Westfield describes the centre as about 10 kilometres from the Brisbane CBD, with several access routes from Gympie Road and Hamilton Road. The car address is 395 Hamilton Road, Chermside.

Parking

The car park uses number plate recognition rather than paper tickets, and there is no boom gate at the entry. You get 2 hours free, or 4 hours free if you download the Westfield app and use the member benefit. The rates are:

Time parked Standard rate Westfield member rate
Up to 2 hours Free Free
2 to 2.5 hours $4.00 Free
3.5 to 4 hours $10.00 Free
4 to 4.5 hours $12.00 $8.00
6 hours or more $36.00 $36.00

The daily maximum and the overnight fee are both $36.00. Spend validation and cinema validation are not available at Westfield Chermside.

For Luxury Escapes, Westfield’s store page names the Nando’s car park, or the Purple Level 2 car park entered via Kittyhawk Drive. Its parking page lists the North car park via Kittyhawk Drive as the best option for Woolworths. Westfield does not name a car park for By Charlotte.

Bus, taxi and drop-off

Passengers boarding at the A stop of the Chermside Bus Interchange, photographed in 2018
Passengers boarding at the A stop of the Chermside Bus Interchange, photographed in 2018 (photo: John Robert McPherson / CC BY-SA 4.0)

A dedicated bus interchange for the centre is on Hamilton Road, with a go card top-up machine. Westfield lists routes 320, 322, 325, 330, 333, 334, 335, 336, 337, 338, 340, 353, 354, 370, 598, 599 and 680 as stopping at Chermside. Plan the trip on Translink and check the timetable for your day before you leave.

Westfield says the taxi rank is outside the SmartClinics and Nando’s entrances. Black & White Cabs is 13 32 22. For Uber, the best pick-up and drop-off point is at the Smart Clinics and Dan Murphy’s entrances, and these areas may have a loading bay with a time limit, so read the signs.

Which other stores have opened or are opening at Chermside?

Fresh Sensations and Coles inside Westfield Chermside, photographed in 2024
Fresh Sensations and Coles inside Westfield Chermside, photographed in 2024 (photo: John Robert McPherson / CC0)

Westfield’s new stores page, retitled “Haigh’s and other exciting new stores”, lists these on Thursday 5 November:

  • Haigh’s Chocolates: now open on Level 1, near Woolworths. The page offers a Milk Midi Frog to the first 50 customers who make a purchase at Chermside or Carindale, and a free 200g packet of Milk Speckles for spending $75 or more from opening to Sunday 8 November. The page does not give the opening date.
  • Princess Polly: open on Level 2, near Myer. Our Princess Polly opening guide covers the 31 October launch.
  • Cotton On Body: a new store, open on Level 1, near Kmart
  • VRG GRL: listed as opening soon on Level 1, near Target, with no date

Westfield’s centre listings also show Santa’s arrival parade on 8 November, with no further details on the page we read.

OZ Local Updates is an independent local guide and is not affiliated with Luxury Escapes, By Charlotte or Westfield.

Sources